Lead Makers

Lead generation since 2004

Twenty years of lead gen
across the German press.

We’ve built and scaled performance funnels for Bild, Stern, Zeit Online, Stiftung Warentest, eBay-DE, autoscout24 and SXSW. Now we run that same playbook for B2B founders who want leads, not decks.

Request the audit Read the case

No call required to get the audit. Fixed scope. Seven-day turnaround.

est. 2004 60+ DACH publishers shipped Meta · Google · TikTok · LinkedIn · Email Berlin · Limassol

Brands the founder has shipped lead gen for

  • Bild.de
  • Stern.de
  • Zeit Online
  • Stiftung Warentest
  • eBay-DE
  • autoscout24
  • SXSW

Engagements through True Brew Birdie Ltd. and prior agencies, 2004–present. Full reference list and case PDFs available on request.

What we do

Three things, named clearly, priced openly.

  1. 01

    Performance marketing

    Paid acquisition that pays back.

    Done-for-you Meta, Google, TikTok, Pinterest, LinkedIn and Amazon Ads. Account audit, build, daily ops, weekly reporting.

    from €4,500/mo

    90-day pilot

    Meta · Google · TikTok · Pinterest · LinkedIn · Amazon Ads

  2. 02

    Email & lifecycle

    Owned-channel revenue, properly attributed.

    Klaviyo, ActiveCampaign, Brevo, Omnisend, Mailchimp. Welcome, browse-abandon, win-back and the reporting layer to attribute them honestly.

    from €3,500/mo

    monthly retainer

    Klaviyo · ActiveCampaign · Brevo · Omnisend · Mailchimp

  3. 03

    Tracking & analytics

    First-party data that survives iOS, cookies, audits.

    GTM server-side, Cloudflare-hosted CDP, Plausible or self-hosted Matomo, GA4 cleanup. The numbers you optimise on become the numbers the bookkeeper sees.

    fixed price

    14–30 days

    GTM server-side · Cloudflare Workers · Plausible · Matomo · GA4

Case study · DACH coaching SaaS

A six-month rebuild of paid + email, end to end.

We rewired Meta Ads, moved email to Klaviyo with proper attribution, and shipped a self-hosted tracking layer so the dashboards matched the bookkeeper’s numbers.

Full attribution and dashboards shared on NDA request. Named case study with founder quote publishing Q3 once we have written permission.

Monthly leads
1,200
→4,800

Paid + organic blend, 6-mo average.

Cost per lead
−38%

Blended CPL, qualified leads only.

Email revenue
+312%

After welcome + lifecycle rebuild.

Engagement
6 mo

Pilot, then ongoing retainer.

Numbers anonymised to protect client identity until written permission to name is in place.

Who you actually work with

Jan Kutschera.

Founder · 20 years in DACH lead gen

Started in 2004 at Bild Digital. Has shipped paid acquisition, email and tracking systems for autoscout24, eBay-DE, Stiftung Warentest, Stern.de, Zeit Online, SXSW and a long tail of DACH SMBs since.

One person, no account managers. Jan does the work, Jan replies to the email, Jan presents the audit. Limited engagements at any given time so each gets the attention it’s paid for.

Based
Berlin · Limassol
Working hours
Mon–Thu, CET
Languages
German · English
LinkedIn
/in/jankutschera

Start here

The Lead-Gen Audit. €450 · fixed scope · 7-day turnaround.

  • Ad-account teardown. Meta, Google, TikTok — every account you spend on, audited line by line with screenshots.
  • Tracking sanity check. GTM, server-side, GA4, your CRM — what’s firing, what’s lying, what to fix first.
  • Email/lifecycle gap analysis. What flows you’re missing, what they’re worth at current list size, in revenue terms.
  • Prioritized 30/60/90 plan. A one-page action list you can run yourself, or hand to us to run.

Delivered as a PDF + 30-minute walkthrough call. The walkthrough is the only call. No “discovery” gauntlet, no pitch deck, no chain emails.