Lead Makers Request audit

Lead generation since 2004

Twenty years of lead gen across the German press.

We’ve built and scaled performance funnels for Bild, Stern, Zeit Online, Stiftung Warentest, eBay-DE, autoscout24 and SXSW. Now we run that same playbook for B2B founders who want leads, not decks.

Request the lead-gen audit Read the case study

No call required to get the audit. Fixed scope. Seven-day turnaround.

Brands the founder has shipped lead gen for

  • Bild.de
  • Stern.de
  • Zeit Online
  • Stiftung Warentest
  • eBay-DE
  • autoscout24
  • SXSW
  • Klaviyo
  • ActiveCampaign

Engagements through True Brew Birdie Ltd. and prior agencies, 2004–present. Full reference list and case PDFs available on request.

What we do

Three things, named clearly, priced openly.

  1. 01

    Performance marketing

    Paid acquisition that pays back.

    Done-for-you Meta, Google, TikTok, Pinterest, LinkedIn and Amazon Ads. Account audit, build, daily ops, weekly reporting. From €4,500/month, 90-day pilot.

    Meta Ads · Google Ads · TikTok Ads · Pinterest · LinkedIn · Amazon Ads

  2. 02

    Email & lifecycle

    Owned-channel revenue, properly attributed.

    Klaviyo, ActiveCampaign, Brevo, Omnisend, Mailchimp. Welcome, browse-abandon, win-back, lifecycle automations, and the reporting layer to attribute them honestly. From €3,500/month.

    Klaviyo · ActiveCampaign · Brevo · Omnisend · Mailchimp

  3. 03

    Tracking & analytics

    First-party data that survives iOS, cookies, and audits.

    GTM server-side, Cloudflare-hosted CDP, Plausible or self-hosted Matomo, GA4 cleanup. So the numbers you optimise on are the numbers the bookkeeper sees. Fixed-price, 14–30 days.

    GTM server-side · Cloudflare Workers · Plausible · Matomo · GA4

Case study · DACH SaaS

Mindset Movers GmbH: from a cold list to a system.

A six-month engagement rebuilding the paid + email stack for a German coaching business. We rewired Meta Ads, moved email to Klaviyo with proper attribution, and shipped a self-hosted tracking layer so the numbers stopped lying.

“The first month they showed us where our money had actually been going. The next five months we made up for it.”

— Jörg Kundrath, Founder & CEO, Mindset Movers

Monthly leads
1,200 → 4,800

Across paid + organic, six-month average.

CPL
−38%

Cost per qualified lead, blended.

Email revenue
+312%

After welcome + lifecycle rebuild.

Engagement
6 mo

Pilot, then ongoing retainer.

Numbers anonymised by case-study convention. Full attribution and dashboards shared on NDA request.

Who you actually work with

Two people. No account managers in between.

Jan Kutschera

Founder · Performance marketing

Twenty years building lead-gen funnels for German publishers, classifieds and B2B SaaS. Started in 2004 at Bild Digital. Has shipped paid + email + tracking systems for autoscout24, eBay-DE, Stiftung Warentest, Stern.de, Zeit Online, SXSW and a long tail of DACH SMBs.

Sandra Fix

Lead · Email & lifecycle

Klaviyo and ActiveCampaign specialist. Builds the lifecycle layer that turns one-time buyers into repeat revenue. Previously e-commerce ops at two DACH DTC brands.

Portraits coming soon — we’d rather ship the page than ship placeholder photos. Until then, initials.

Start here

The Lead-Gen Audit. €450, fixed scope, seven-day turnaround.

  • Ad-account teardown. Meta, Google, TikTok — every account you spend on, audited line by line with screenshots.
  • Tracking sanity check. GTM, server-side, GA4, your CRM — what’s firing, what’s lying, what to fix first.
  • Email/lifecycle gap analysis. What flows you’re missing, what they’re worth at current list size, in revenue terms.
  • Prioritized 30/60/90 plan. A one-page action list you can run yourself, or hand to us to run.

Delivered as a PDF + 30-minute walkthrough call. The walkthrough is the only call — no “discovery” gauntlet, no pitch deck, no chain emails.